Mission 15

Do you have salespeople selling less than 15 per month?

Mission 15 - Every sales person selling 15 or more per month.

I was listening to my usual motivational this morning. Jocko Willink was talking about Navy Seals. (Something I cannot relate to). He made a statement that I can. When you talk to the men and woman who quit the seal training and ask them why, they all have a reason. Medical, family, and more. Some are legitimate, most are an excuse to make them feel less like a loser, if I can use that term.

That perception is wrong. Quitting the training does not make you less of a person or a loser.

This opinion applies to life and our work. The challenge, we see quitting as a failure and we need a reason to make us feel ok with it. Failing at anything does not make us a “loser.” Failing to get up each time will. 

Are you hitting your objectives, getting the results you want? 

You’ve got good people on your team. Hard workers. Team players. They show up, sell 8-10 a month, and every so often, they catch fire — hitting 18, even 20. But then? Just like that… back to 8.

Why?
What’s stopping them from staying at that higher level?
The potential is there — so why can’t they live in it?

You're not alone. This is a common frustration across our industry — watching capable salespeople get stuck just below greatness.

That’s why we created:
The Road to 30.
A workshop designed specifically for any salesperson with high-level potential. The ones who are ready to break through but don’t know how.

This isn’t about waiting for more traffic.
It’s about learning how to generate your own momentum.
More strategy. More confidence. More consistency.

The Road to 30 is the blueprint to unlock what’s already inside them.
And once they see it?
They’ll never settle for 10 again.

What are the keys?

1- Commitment

The Management team must believe that every salesperson can average at least 15 units. If they are not, there are issues that need to be addressed immediately.

2- Communication

Clearly state the objectives to the team with unwavering accountability. This can be difficult, if we base all decisions on this the team then knows what is expected.

3- Accountability

If your team is not hitting the objectives, it is always the manager. Clearly state the objectives to the team with accountability. This can be difficult; all decisions should be based on accountability and performance.

4- Consistency 

Management must hold themselves and the sales team consistently accountable for following the agreed plan to get the store to Mission15 which includes making hard decisions about staffing and discipline. 

5- Processes

Your whole team must trust the processes. It is an all or nothing proposition.

6- The Team

We all want to be a part of something special and receive the recognition that comes with it.